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Loadshift is the Australia wide online heavy haulage transport marketplace for connecting shippers and carriers. Matt Otten was commissioned to redesign their brand identity logo, colours and supporting collateral. He was tasked with encapsulating a streamline and modern feel, whilst maintaining appeal to the truckers audience.

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Loadshift Brand Development

Branding, Icon Design, Graphic Design

About
- Loadshift is the Australia wide online heavy haulage transport marketplace for connecting shippers and carriers. Matt Otten was commissioned to redesign their brand identity logo, colours and supporting collateral. He was tasked with encapsulating a streamline and modern feel, whilst maintaining appeal to the truckers audience.